August 20, 2014 Charles Goodman

Goodman’s Alcoa Care-Free Home in Rochester for Sale


The Charles Goodman-designed Alcoa Care-free Home near Rochester, N.Y., is on the market for $399K. The home was recently featured in the book  Atomic Ranch: Midcentury Interiors. One of only 23 built around the country, Steven Plouffe and Michael Linsner bought the Care-free near  in 2007 and embarked on a major renovation of the 1957 home.

Goodman designed the home based on feedback from the 1956 Women’s Congress on Housing. With Alcoa backing the project, Goodman used aluminum in various areas of the house, including the roof, exterior wall panels and framing for sliding glass doors.  According to the original brochure, various builders constructed models in 16 states as a way to show off Alcoa’s aluminum products. There is one in Hollin Hills and one near Richmond.

The late Sarah Booth Conroy of the Washington Post described Goodman’s creation like this in a Nov. 14, 1957, article: “A house as full of color as a Picasso painting, yet as carefree as a piece of plastic. A house as new as research can make it, yet as rooted in love of beauty as the renaissance.”