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February 19, 2010 Modern Capital

Modern Capital’s New Home

Welcome to Modern Capital’s new home, moderncapitaldc.com. The goal of the redesign is to allow for an easier-to- navigate site and thus a richer experience for you, the site’s readers. I want to first thank my brother, Daniel Shapiro, an artist in Pittsburgh, for his original Modern Capital logo design, which juxtaposed a modern Charles Goodman home with the Washington Monument, an obelisk, which is a design first used in ancient Egypt.

The new logo, by graphic designer Nicole Parente-Lopez (former marketing creative director at Dwell), plays off that contradiction and the notion held by many that D.C. is a very traditional town with very few mid-century modern homes. The “Modern” in the logo is a Neutra typeface. The “Capital” is in a more traditional font that you might recognize from the pages of the Washington Post. While it is true that the D.C. area does not have the same amount of mid-century modern homes as LA or cities across the country, if you scratch below the surface, which I try to do here every day, there is a rich variety of mid-century modern real estate to be found.

The new site was designed by Nicole’s husband, Paulo Lopez, an award-winning interactive art director who used to work at Apple and is now at NPR. With Paulo’s expert help, I hope to continue to add more features to the site in the coming weeks and months.

I want to thank Daniel, Nicole and Paulo for all of their help. I could not have done this without them.

I hope you enjoy.

–Michael

0 comments Post a Comment

  1. Cecilia — February 20, 2010 @ 3:20 pm         Reply

    Love the new logo and the new site! Great job!

  2. maggie — February 21, 2010 @ 10:27 am         Reply

    Love the concept of specializing in MCM realestate. I grew up in a MCM home that my father built in Glen Hills and have always been drawn to the open spaces and views. I live in a mid century modern house in Vienna that my husband has extensively updated and expanded. See it at http://www.ponte-mellor.com/res_mellor_2.htm

  3. Mark — February 21, 2010 @ 12:57 pm         Reply

    Congratulations! Great new look!

  4. Scott — February 22, 2010 @ 6:25 am         Reply

    Love your site. Thanks for all you do here. Maybe it is because I live in a Goodman designed home, but I actually preferred your brother’s logo design.

    On another note, has everyone seen the article in The Post’s Sunday Magazine on David Condon’s home in Chevy Chase?

  5. Jeremy — February 22, 2010 @ 8:45 am         Reply

    Love the new site and love the work that you do! You’re a great resource for anyone in the DC area who appreciates good design and architecture.

  6. Moe — February 22, 2010 @ 10:00 am         Reply

    New site looks clean, efficient, and yes . . . modern. Totally support your modern passion! Have been dropping by at least once a week, to see what is new and especially as a resource for finding local modern stuff.

  7. Mid-Century Mike — February 23, 2010 @ 1:00 pm         Reply

    Thanks everyone for the feedback.

  8. Andrew Wilson — February 24, 2010 @ 2:06 pm         Reply

    Looks great, Mike. Well done! Glad to see MCM getting some much deserved attention.

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